Tumblr, after the porn ban, users abandon the platform.

Since Tumblr announced its ban on pornography in December, many users have reacted by explaining that they mainly use the site to browse pornographic content. NSFW It now appears that many users have faced this threat: Tumblr's traffic has dropped by almost 30 % since December.

Tumblr's global traffic in December reached 521 million, but had dropped to 370 million by February, according to web analytics company SimilarWeb. They report a similar trend in the number of unique visitors. In January 2019, only 437 million people visited Tumblr, compared to 642 million in July 2018.

The ban removed explicit messages from public view, including all media depicting sexual acts, exposed genitalia, and "female" nipples. Some users claim that enforcement of the ban has been uneven - one user wrote that he always saw pornography on the platform - but even so, users apparently left Tumblr en masse. We know that the platform was best known for its NSFW content, which was often not just porn that could be found on many alternative sites, but also included unique communities that discussed sexuality in a healthy way.

On December 3, when Tumblr first announced that it would ban porn on December 17.There's no shortage of sites on the Internet that offer adult content," he said. It seems that users have accepted D'Onofrio's offer and moved on to other sites.